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Thursday, 6 December 2018

FB data: Brands you pick can tell how you'll vote

Clothing preferences were a key metric for Cambridge Analytica (CA), whose business was constructing and selling voter profiles drawn from Facebook data. Christopher Wylie, the CA whistle-blower said that the company aligned Wrangler and LL Bean with conservative traits while Kenzo appealed to liberals. Other studies correlated car choices with political voting preferences.

from Times of India https://ift.tt/2KYIauz
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